Shirtseed is vertical one-person entity. Although sometimes I think it makes more sense to be some kind of consultant if you want to be a lone wolf. Maybe some people are so brilliant they can design a product, marketing campaign, promotional materials, website, all on their own but I doubt it. The Shirtseed style has always been aligned with Microsoft’s, “just get it out there” strategy. Although at times it has left the company looking like the fat geek with coke bottle glasses. I guess the Shirtseed theory is that no one knows better than your customer, so you measure the response and make adjustments accordingly.
Still, as a sole owner/operator, there is only so much one person can see and do. Friends and family quite often have no idea but still think they do and they think that what they say is helpful. It is wise to . . smile and nod. Its great to be a part of a networking group if you can, although finding useful, consistent, trustworthy networking relationships is difficult. Connecting with someone you are not in direct competition but have common interests with is elusive, but oh so valuable.
When your all alone your web designer is your best friend. To take the pressure off being the expert on every marketing decision you make, try to choose a web designer who actually has a marketing and e-commerce background, have them set you up on contribution software so you can take care of little changes. Keep as few entities involved as possible (graphic artists, web designers, SEO specialists, yadi yada). Just find one well rounded person who knows a bit about everything pay the price. This isn’t supposed to be a do this do that blog so you can work the rest out for yourself : )
To some it up, if you are going it alone, there will be one very important person to have on board with you along the way. Your web-designer. Its kind of like getting a tattoo so check out their work and get referrals or pay the price later. If you like the Shirtseed website you can try Latham Communications. Highly recommended!